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Definition of indicators



Applicant Continued Idea Development indicates to what extent the Reach for Change application process encourages and enables applicants - even though not selected for the Incubator - to continue developing their ideas aimed at improving children’s lives.

Change Leader Development is indicated by four measures: Human Resources, Annual Turnover, Geographical Footprint and Children Supported. An entrepreneur that progresses on at least three of the four dimensions from one year to the next, qualifies as developed. Through these indicators we aim to capture two perspectives of our entrepreneurs’ development: strengthening of organizational capacity as well as scaling of social impact.

Annual Turnover is an indicator of the financial sustainability of the entrepreneur’s organization. It is the total amount of money raised during the year including for example sales, rents, membership fees, donations, grants and equity. Loans as well as Reach for Change funding are not included.

Human Resources is an indicator of the size of the entrepreneur’s organization. Human Resources are either employees or volunteers. Employees are paid resources, counted according to their employment rate; a full-time employee is counted as 1, a half-time employee as 0.5, etc. Volunteers are unpaid resources. Each volunteer that supports the organization on average at least once every three months after joining the entrepreneur’s organization, is counted as 1 volunteer.

Geographical Footprint is an indicator of the reach of the entrepreneur’s organization. Each entrepreneur has selected a footprint unit that is applicable to their organization. Examples of footprint units are schools, municipalities, communities, cities, countries etc.

Children Supported is the number of children that each entrepreneur impacted during the past year. To be counted, children should as a direct or indirect result of the activities of the entrepreneur have had increased opportunities to have their rights fulfilled in accordance with the UN Convention of the Rights of the Child.

  • Direct support, is support provided face-to-face by staff in the entrepreneur’s organisation.
  • Indirect support, is support provided through the usage of a product (e.g. a board game) or through media channels (e.g. apps, websites, television and radio). It shall be noted that using a media channel for marketing purposes is never counted as indirect support. Another type of indirect support is support through individuals trained by the entrepreneur’s organization (e.g. school teachers or parents). Each parent trained by the entrepreneur corresponds to one child supported, while each professional trained corresponds to 15 children supported. The latter is a conservative estimate based on the “Pupil-Teacher Ratio” calculated by UNESCO Institute for Statistics in 2010, which is 24 pupils per teacher.

Each entrepreneur must verify his/her reported number of children supported with documentation. We define children as individuals under the age of 18.



Outcomes signify the specific change that each entrepreneur aims to achieve for their target group. Outcome indicators signal progress in the targeted outcome; increase, maintenance or decrease. For example, if the targeted outcome of a training is 'Reduced smoking among children', the outcome indicator could be 'Percentage of children trained that quit smoking within one month after the training'.



Key Influencers is an indicator of to what extent influencial individuals in society are engaging with Reach for Change and the Change Leaders. Key influencers are people that influence society and/or opinion, i.e. have the power to affect structures in society or what other people think, including, politicians, celebrities and experts. We report the number of Key Influencers that Reach for Change or Change Leaders have been in contact with during the year.

Ideas submitted indicates how many aspiring entrepreneurs that are activated through Reach for Change’s challenge campaigns. It measures the number of unique applications to Reach for Change’s Incubator program. For an application to be counted, the first application step (the ‘pitch’) has to be finalized and submitted.

Unique votes indicates the level of public engagement in Reach for Change’s selection process, when Reach for Change invites the public to engage in the selection process by voting for their favorite candidates. Votes are submitted online or via sms and a maximum of one vote per voter, candidate and selection process is counted.



Key Partner Executives Satisfaction indicates the level of satisfaction with the collaboration among key decision makers in Reach for Change’s partner companies. They are defined as the individuals in each organization with decision-making power over the collaboration with Reach for Change or direct influence on success of the collaboration.

Partner Co-workers Engaged are individual co-workers from Reach for Change’s founding and senior partners who are actively engaged in our mission. Either through participating in Reach for Change activities, or contributing to our organization by helping us with contacts, services, expertise, screening applications, money or by spreading the word about Reach for Change.


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